Pop Pop Reka Bentuk Acara by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Acara dan Peristiwa Competition Category.

GangsaAcara· 2020

Pop Pop Reka Bentuk Acara

by Tist

Client: Tist

A' Design Award Gangsa Winner in Acara Category

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Verified Award Winner

Verify Award Status for #102112

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Reka Bentuk Acara

Pop Pop adalah reka bentuk acara bermusim musim sejuk yang dicipta untuk lapan kedai bebas cukai di Korea. Projek ini menggabungkan elemen budaya dengan ruang runcit untuk menawarkan lebih daripada sekadar pengalaman membeli-belah. Tema Kampung Santa menyatukan musim sejuk, Krismas dan hadiah, mengimbau kembali detik-detik berharga sepanjang perjalanan. Ilustrasi watak, haiwan dan pokok disatukan dengan garisan bertindih, supaya imej tersebut dapat dibaca seperti teka-teki. Lampu neon-flex, akrilik dan fomex digunakan untuk menambah warna dan cahaya pada ruang seni bina berwarna putih.

The Recognition

About the A' Design Award Gangsa

Pop Pop Reka Bentuk Acara ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Pop Pop Reka Bentuk Acara diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Pop Pop Reka Bentuk Acara memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk