Sierra Cantabria Label Wain by Estudio Maba

Sierra Cantabria Label Wain by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2020

Sierra Cantabria Label Wain

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Sierra Cantabria Label Wain

Sierra Cantabria ialah reka bentuk label bagi sekumpulan wain yang dihasilkan oleh sebuah kilang wain tradisional Sepanyol. Julatnya luas, jadi label-label ini berkongsi satu bahasa visual sambil mengekalkan perbezaan halus antara botol. Simbol heraldik yang digunakan oleh keluarga tersebut selama 150 tahun digabungkan dengan hierarki elemen tipografi yang jelas. Sistem ini menghasilkan 53 kombinasi label untuk botol Bordeaux dan Burgundy. Setiap label dicetak pada kertas kapas dengan timbulan tinggi, cetakan timbul dan sapuan varnis. Hasratnya adalah julat yang klasik dan ekspresif dengan imej jenama yang konsisten.

The Recognition

About the A' Design Award Perak

Sierra Cantabria Label Wain ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Sierra Cantabria Label Wain diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Sierra Cantabria Label Wain ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba