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Rare Proportions Siri Poster by Pedro Panetto

Rare Proportions Siri Poster by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.


PerakGrafik· 2020

Rare Proportions Siri Poster

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perak Winner in Grafik Category

Colors

The Design

About Rare Proportions Siri Poster

Rare Proportions ialah satu siri poster tentang alam semula jadi Brazil. Setiap poster mengaplikasikan Nisbah Emas, iaitu perkadaran 1.618 yang ditemui dalam alam semula jadi, untuk mencipta panduan, hierarki dan elemen ilustrasi. Haiwan-haiwan dilukis dengan geometri berdasarkan nisbah yang sama. Warna-warnanya mencerminkan kepelbagaian fauna dan flora Brazil. Semua poster mengikut satu garis konseptual, namun setiap poster mempunyai ekspresinya yang tersendiri. Siri ini dicipta di Brazil. Matlamatnya adalah untuk menonjolkan keunikan dan keindahan alam semula jadi serta menyokong pemuliharaannya.

The Recognition

About the A' Design Award Perak

Rare Proportions Siri Poster ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Rare Proportions Siri Poster diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Rare Proportions Siri Poster ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
Dimensions & Packaging
All posters use the same proportions system, faithfully based on 1.618 ...
Tags
Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
Production Technology
Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
Design Challenge
The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
Inspiration
The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
Project Duration
The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.

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