Reka bentuk Neon Nights Ruang Penganjur Pameran Perdagangan oleh Hong Kong Trade Development Council ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Acara dan Peristiwa.
PerakAcara· 2021
Neon Nights Ruang Penganjur Pameran Perdagangan
oleh Hong Kong Trade Development Council
Klien: Hong Kong Trade Development Council
Pemenang A' Design Award Perak dalam Kategori Acara
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #106406Reka Bentuk
Mengenai Neon Nights Ruang Penganjur Pameran Perdagangan
Neon Nights ialah reka bentuk acara yang dicipta untuk pameran perdagangan fesyen di Hong Kong. Konsep ini menggabungkan trend warna fesyen semasa dengan rupa papan tanda jalan neon retro Hong Kong. Tiga kawasan telah direka bentuk. Satu pemasangan selamat datang berdiri di pintu masuk utama tempat acara tersebut. Pintu masuk dewan pameran menerima layanan yang sepadan. Di dalam dewan, ruang pelbagai fungsi seluas 300 meter persegi menganjurkan pertunjukan fesyen, seminar dan pertemuan tidak formal. Bingkai logam dengan corak potongan acuan, panel berwarna bercahaya belakang dan papan tanda gaya neon membentuk rupa yang penuh semangat.
Pengiktirafan
Mengenai A' Design Award Perak
Neon Nights Ruang Penganjur Pameran Perdagangan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Neon Nights Ruang Penganjur Pameran Perdagangan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Neon Nights Ruang Penganjur Pameran Perdagangan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensi & Pembungkusan
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tag
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Teknologi Pengeluaran
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Cabaran Reka Bentuk
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Penyelidikan
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspirasi
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Tempoh Projek
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Aliran Operasi
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Paten
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Ahli Pasukan
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Kredit Imej
- Hong Kong Trade Development Council
Ditaja
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