Cap Pac Produk Promosi Acara oleh Joshua Grant Rayner

Reka bentuk Cap Pac Produk Promosi Acara oleh Joshua Grant Rayner ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

PerakPengiklanan· 2021

Cap Pac Produk Promosi Acara

oleh Joshua Grant Rayner

Klien: Cassette Concepts limitied

Pemenang A' Design Award Perak dalam Kategori Pengiklanan

33,542

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #117274

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Cap Pac Produk Promosi Acara

Cap Pac ialah produk promosi yang direka untuk digunakan pada acara luar. Cap Pac diperbuat daripada sekeping kad tunggal dan menggabungkan beberapa item yang berguna. Dua pelindung matahari boleh dikoyakkan dan diikat pada kepala untuk melindungi mata. Panel yang tinggal berfungsi sebagai papan tanda yang boleh membawa mesej yang dipilih untuk setiap acara. Panel yang sama juga berfungsi sebagai pembawa untuk dua minuman. Kad yang dikitar semula atau diperakui digunakan, bersama-sama dakwat tanpa air dan pengeringan tenaga rendah. Matlamatnya adalah untuk mengurangkan sisa yang dihasilkan oleh bahan promosi.

Pengiktirafan

Mengenai A' Design Award Perak

Cap Pac Produk Promosi Acara ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Cap Pac Produk Promosi Acara diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cap Pac Produk Promosi Acara ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensi & Pembungkusan: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tag: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Teknologi Pengeluaran: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Cabaran Reka Bentuk: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Penyelidikan: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspirasi: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Tempoh Projek: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Aliran Operasi: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Paten: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Ahli Pasukan: Joshua Grant Rayner