Reka bentuk Love Art Kempen oleh Daniel da Hora ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

GangsaPengiklanan· 2024

Love Art Kempen

oleh Daniel da Hora

Klien: Dahlstedt Holding SL

Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #119665

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Love Art Kempen

Dalam kempen perdananya, Winghook memulakan usaha yang berani dan artistik bertujuan membuat pernyataan yang berkumandang. Menggunakan gabungan teliti manipulasi digital dan interpretasi semula artistik, Winghook menggabungkan karya agung terkenal dari Sejarah Seni ke dalam narasinya. Melalui manipulasi yang mahir, kempen ini mencabar penonton untuk mengesan ketidakselarasan, dengan ketepatan dan perhatian kepada perincian. Dengan menyandingkan karya klasik yang familiar dengan sentuhan inovatif, Winghook bukan sahaja mengundang perenungan tetapi juga menegaskan kepakarannya dalam memelihara integriti khazanah artistik.

Pengiktirafan

Mengenai A' Design Award Gangsa

Love Art Kempen ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Love Art Kempen diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Love Art Kempen memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensi & Pembungkusan: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tag: Art, Creative, Museum, Paintings
Teknologi Pengeluaran: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Cabaran Reka Bentuk: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Penyelidikan: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspirasi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Tempoh Projek: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Ahli Pasukan: Creative Director / Designer: Daniel da Hora
Kredit Imej: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.