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Wa Lana Waqfa Brand Program TV Politik by Rami Yaser Hosni

Wa Lana Waqfa Brand Program TV Politik by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.


BesiPengiklanan· 2021

Wa Lana Waqfa Brand Program TV Politik

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Besi Winner in Pengiklanan Category

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Verified Award Winner

Verify Award Status for #119930

Colors

The Design

About Wa Lana Waqfa Brand Program TV Politik

Wa Lana Waqfa (mari kita berhenti sebentar) adalah rancangan politik harian yang memfokuskan kepada berita semasa. Ia meneliti peristiwa berita dan menganalisisnya secara mendalam. Pasukan reka bentuk melaksanakan penjenamaan semula menyeluruh (pembuka, studio, grafik dalam rancangan, promo..) untuk benar-benar mencerminkan konsep rancangan, yang berkisar tentang "menyerlahkan" dan "berhenti" pada subjek tertentu. Huruf pertama dalam nama rancangan menerangi huruf pertama perkataan kedua, untuk menyampaikan mesej menyerlahkan dan meneroka. Garisan lanjutan di hujung perkataan kedua, mewakili jeda (nama rancangan).

The Recognition

About the A' Design Award Besi

Wa Lana Waqfa Brand Program TV Politik ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Wa Lana Waqfa Brand Program TV Politik diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Wa Lana Waqfa Brand Program TV Politik dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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