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Firefly Songling Volunteer Identiti Jenama by Jiayi Lu and Li Peng

Firefly Songling Volunteer Identiti Jenama by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.


GangsaGrafik· 2021

Firefly Songling Volunteer Identiti Jenama

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

A' Design Award Gangsa Winner in Grafik Category

Colors

The Design

About Firefly Songling Volunteer Identiti Jenama

Firefly Songling Volunteer ialah identiti jenama yang dicipta untuk sebuah organisasi perkhidmatan sukarelawan di Songling Sub-district, Wujiang, Suzhou, China. Logo ini berdasarkan imej kunang-kunang dengan sayap terbuka, merujuk kepada persekitaran ekologi tempatan serta para sukarelawan yang memberikan cahaya melalui usaha yang tenang. Bentuk yang ringkas dan moden ini bertujuan menarik minat golongan muda. Identiti ini diaplikasikan melalui percetakan profesional, sulaman dan penebukan panas. Reka bentuk ini memberikan imej tersendiri kepada pasukan sukarelawan dalam bidang yang sering menggunakan simbol yang hampir serupa antara satu sama lain.

The Recognition

About the A' Design Award Gangsa

Firefly Songling Volunteer Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Firefly Songling Volunteer Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Firefly Songling Volunteer Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags
Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology
Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge
Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research
Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration
The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration
The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents
Copyrights belong to SoFeng Design, 2020.
Team Members
Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits
Photographer / Jiayi Lu

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