Reka bentuk Sienna Monroe Pembungkusan Kosmetik oleh Ricci Williams ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
GangsaPembungkusan· 2021
Sienna Monroe Pembungkusan Kosmetik
oleh Ricci Williams
Klien: Summerhouse Collective
Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #124404Reka Bentuk
Mengenai Sienna Monroe Pembungkusan Kosmetik
Sienna Monroe adalah identiti jenama dan pembungkusan untuk siri kosmetik berasaskan tumbuhan yang bebas kekejaman terhadap haiwan. Kotak hadiah ini juga berfungsi sebagai kotak penghantaran untuk pesanan dalam talian, yang mengurangkan pembaziran. Kotak ini dibuat daripada kadbod kitar semula tanpa salutan yang boleh dikompos dan dicetak dengan dakwat sayuran. Botol-botolnya dibuat daripada kaca, bahan yang boleh dikitar semula secara berulang, dan label menggunakan kertas sisa pengguna. Corak semula jadi yang dicetak melembutkan tipografi yang berani. Pembungkusan ini direka untuk disimpan dan digunakan semula selepas produk digunakan habis.
Pengiktirafan
Mengenai A' Design Award Gangsa
Sienna Monroe Pembungkusan Kosmetik ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sienna Monroe Pembungkusan Kosmetik diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sienna Monroe Pembungkusan Kosmetik memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- Dimensi & Pembungkusan
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - Tag
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- Teknologi Pengeluaran
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - Cabaran Reka Bentuk
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- Penyelidikan
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- Inspirasi
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - Tempoh Projek
- The project was completed in Los Angeles during the summer of 2020.
- Aliran Operasi
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
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