Insecta Iridesse Primary Function: Katalog Jualan Cetak oleh Plus Collaboratives

Reka bentuk Insecta Iridesse Primary Function: Katalog Jualan Cetak oleh Plus Collaboratives ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

PerakPengiklanan· 2022

Insecta Iridesse Primary Function: Katalog Jualan Cetak

oleh Plus Collaboratives

Pemenang A' Design Award Perak dalam Kategori Pengiklanan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #131277

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Reka Bentuk

Mengenai Insecta Iridesse Primary Function: Katalog Jualan Cetak

Book Text: Insecta Iridesse ialah katalog jualan cetak yang dicipta untuk mempersembahkan kesan cetakan metalik. Katalog ini menggantikan sampel warna standard dengan jurnal seorang penjelajah rekaan yang mendokumentasikan spesies serangga jarang yang khayalan. Tiga puluh kepingan barang kemas seperti permata, termasuk gelang, rantai leher, hiasan rambut, subang dan kerongsang, dibuat hampir sepenuhnya daripada kertas dan dicetak dengan dakwat khas emas, perak dan putih. Folio ini mengandungi peta terlipat, tiket, keratan akhbar dan sijil pada stok kertas bersalut dan tidak bersalut. Penonton dijemput untuk meneliti setiap kesan cetakan dengan lebih dekat.

Pengiktirafan

Mengenai A' Design Award Perak

Insecta Iridesse Primary Function: Katalog Jualan Cetak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Insecta Iridesse Primary Function: Katalog Jualan Cetak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Insecta Iridesse Primary Function: Katalog Jualan Cetak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensi & Pembungkusan: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tag: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Teknologi Pengeluaran: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Cabaran Reka Bentuk: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Penyelidikan: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspirasi: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Tempoh Projek: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Aliran Operasi: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Ahli Pasukan: PLUS Collaboratives
Kredit Imej: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.