Sprezzatura Identiti Korporat by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2022
Sprezzatura Identiti Korporat
Client: Thanachit Chouriyagul
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Identiti Korporat
Sprezzatura ialah gabungan peruncitan, kelab sosial, studio, bar dan banyak lagi. Walau bagaimanapun, untuk menyampaikan mesej ini kepada bakal pelanggannya, jenamanya mesti berkembang dan menunjukkan bahawa ia mengandungi intipati, watak dan visinya yang sebenar. Identiti logo direka bentuk untuk benar-benar mewakili jenama Sprezzatura, menonjolkan wataknya yang mewah lagi suka bermain, menerima watak Itali dan mempunyai fleksibiliti yang cukup untuk digunakan dalam projek atau bahan berkaitan lain yang diperlukan pada masa hadapan.
The Recognition
About the A' Design Award Besi
Sprezzatura Identiti Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Sprezzatura Identiti Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Sprezzatura Identiti Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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