Moi Nivak Identiti Jenama by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2022
Moi Nivak Identiti Jenama
Client: Moi Nivak
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #131797The Design
About Moi Nivak Identiti Jenama
Moi Nivak adalah identiti jenama yang dicipta untuk peruncit dalam talian barangan koleksi kontemporari. Peruncit ini menggabungkan kedai pilihan dan kedai reka bentuk, menawarkan barangan koleksi harian dan item reka bentuk yang diperoleh dari seluruh dunia. Sistem identiti ini merangkumi strategi jenama, penamaan, alat tulis dan laman web. Tipografi utama menggunakan Sunset Gothic, sejenis fon sans-serif, dan tanda perkataan (word mark) merupakan reka bentuk taip tersendiri. Pendekatan tipografi yang sama diterapkan pada semua komunikasi jenama untuk memastikan ia kekal mudah dibaca, ringkas dan jelas.
The Recognition
About the A' Design Award Besi
Moi Nivak Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Moi Nivak Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Moi Nivak Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.
Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website. - Dimensions & Packaging
- Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing - Tags
- design select, select store, select shop, daily select, collectibles
- Research
- We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
- Inspiration
- The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
- Project Duration
- The project started in June 2021 and finished in September 2021 in Taipei.
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