Zaotu Shaofang Pembungkusan Arak by Bo Gao

Zaotu Shaofang Pembungkusan Arak by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Zaotu Shaofang Pembungkusan Arak

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #133743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Pembungkusan Arak

Zaotu Shaofang ialah reka bentuk pembungkusan untuk sejenis arak yang dihasilkan dengan bentonit putih, sejenis tanah liat yang ditambah ke dalam lumpur lubang penapaian. Pembungkusan ini menggunakan warna putih bentonit sebagai warna utamanya. Gunung, cahaya matahari, awan, air, pokok dan burung digabungkan menjadi corak yang berbentuk seperti aksara Cina bagi bentonit. Corak ini mencerminkan persekitaran pembuatan arak serta ciri utama produk tersebut. Kotak ini dibuka dari tengah ke kiri dan kanan, dan kotak dalam bergerak ke hadapan untuk paparan. Kotak ini diperbuat daripada kertas khas bersalut emas, manakala botol kaca disembur putih dengan corak yang dibakar.

The Recognition

About the A' Design Award Gangsa

Zaotu Shaofang Pembungkusan Arak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Zaotu Shaofang Pembungkusan Arak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Zaotu Shaofang Pembungkusan Arak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao