Dahan Guanfang Pembungkusan Arak by Lijuan Zhang

Dahan Guanfang Pembungkusan Arak by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Dahan Guanfang Pembungkusan Arak

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #133746

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang Pembungkusan Arak

Dahan Guanfang ialah reka bentuk pembungkusan arak yang diilhamkan oleh Dinasti Han China. Penutup botol berbentuk mohor giok diraja, simbol tradisional kuasa dan status. Bahagian hadapan kotak adalah polos, dan pembungkusan dibuka dari tengah untuk mendedahkan suatu adegan yang terperinci. Ilustrasi menunjukkan empat haiwan penjaga China, iaitu Qinglong, Harimau Putih, Suzaku dan Xuanwu, bersama-sama dengan peristiwa terkenal Dinasti Han. Botol diperbuat daripada seramik dengan kemasan emas, penutupnya diperbuat daripada plastik berwarna emas, dan kotak dihiasi dengan bronzing. Kotak dalaman melindungi botol.

The Recognition

About the A' Design Award Gangsa

Dahan Guanfang Pembungkusan Arak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dahan Guanfang Pembungkusan Arak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dahan Guanfang Pembungkusan Arak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang