Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web by Yijia Xie

Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Laman Web dan Web Competition Category.

PerakWeb· 2022

Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web

by Yijia Xie

Client: IBM Research

A' Design Award Perak Winner in Web Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web

Middle of Nowhere ialah halaman ralat 404 yang dicipta untuk laman web sebuah organisasi penyelidikan. Halaman 404 muncul apabila halaman web yang diminta tidak wujud, dan reka bentuk ini mengubah detik itu menjadi lawatan ke tempat-tempat khayalan. Pemandangan yang dipaparkan dihasilkan oleh rangkaian penjana bertentangan (generative adversarial network), iaitu model pembelajaran mesin yang dilatih menggunakan ribuan gambar pemandangan sebenar dari seluruh dunia. Hasilnya ialah tempat-tempat yang tidak wujud di mana-mana. Halaman ini dibina sebagai laman web responsif, dan tujuannya adalah untuk menjadikan keadaan tersesat dalam talian sesuatu yang menenangkan dan menarik.

The Recognition

About the A' Design Award Perak

Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Middle of Nowhere Fungsi Utama: Halaman Ralat Laman Web ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie