Now Fungsi Utama: Seni Sampul Album by Yijia Xie

Now Fungsi Utama: Seni Sampul Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2022

Now Fungsi Utama: Seni Sampul Album

by Yijia Xie

Client: Yijia Xie

A' Design Award Besi Winner in Grafik Category

10,742

Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fungsi Utama: Seni Sampul Album

Teks Buku: Now ialah reka bentuk album yang dicipta untuk seorang pemuzik yang enam lagunya mengisahkan tentang impian, pertumbuhan dan cinta. Satu aksara Cina yang bermakna diambil daripada setiap tajuk lagu, seperti Alam Semesta, Hujan, Percaya, Mata, Bulan dan Bintang. Aksara-aksara ini digabungkan dengan kolaj digital dan pengekodan generatif. Elemen-elemen yang dipilih dimasukkan ke dalam program komputer yang menghasilkan beribu-ribu grafik yang berbeza, menjadikan setiap bungkusan pakej unik. Format segi empat sama ini berukuran 4.25 dengan 4.25 inci. Projek ini merangkumi enam reka bentuk sampul, sebuah buku lirik dan pakej album.

The Recognition

About the A' Design Award Besi

Now Fungsi Utama: Seni Sampul Album ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Now Fungsi Utama: Seni Sampul Album diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Now Fungsi Utama: Seni Sampul Album dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie