Unless Agency Laman Web by Fanny De Bray

Unless Agency Laman Web by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Laman Web dan Web Competition Category.

BesiWeb· 2022

Unless Agency Laman Web

by Fanny De Bray

Client: Unless agency

A' Design Award Besi Winner in Web Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Laman Web

Unless Agency ialah sebuah laman web yang dicipta sebagai sebahagian daripada identiti jenama yang lebih menyeluruh bagi sebuah agensi perundingan dan komunikasi. Laman web ini dibangunkan selepas satu analisis pasaran terhadap trend, kedudukan pesaing dan amalan sektor, yang membawa kepada pembentukan platform jenama yang mentakrifkan mesej-mesej utama. Garis luar monogram jenama digunakan untuk membentuk bentuk geometri bulat yang menyusun teks dan foto, serta membentuk ikon-ikon yang menggambarkan poin-poin utama. Warna dan imej diilhamkan daripada alam semula jadi dan dunia kemewahan, mencerminkan nilai serta pendekatan yang teliti bagi agensi tersebut.

The Recognition

About the A' Design Award Besi

Unless Agency Laman Web ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Unless Agency Laman Web diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Unless Agency Laman Web dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.