In Chali Pameran Interaktif Imersif by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Acara dan Peristiwa Competition Category.
BesiAcara· 2023
In Chali Pameran Interaktif Imersif
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Besi Winner in Acara Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Pameran Interaktif Imersif
In Chali adalah pameran interaktif imersif yang dicipta untuk jenama minuman teh Chali. Pameran ini mengambil teh sebagai tema dan mempersembahkan gunung-ganang, sungai, tumbuhan dan daun teh China melalui unjuran digital dan pemasangan sentuh sensitif. Pengunjung bergerak melalui ruang ini dan mengalami landskap secara imersif. Sistem pewangi melepaskan aroma teh, sehingga pameran ini dirasai melalui penglihatan, bunyi dan bau. Reka bentuk ini menyatukan budaya teh, seni visual dan konsep jenama dalam satu perjalanan yang berterusan.
The Recognition
About the A' Design Award Besi
In Chali Pameran Interaktif Imersif ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. In Chali Pameran Interaktif Imersif diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. In Chali Pameran Interaktif Imersif dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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