Vivo X80 Kempen Pengiklanan Luar by Output

Vivo X80 Kempen Pengiklanan Luar by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

PerakPengiklanan· 2023

Vivo X80 Kempen Pengiklanan Luar

by Output

Client: Output

A' Design Award Perak Winner in Pengiklanan Category

561,088

Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kempen Pengiklanan Luar

Vivo X80 ialah kempen pengiklanan luar yang dicipta untuk mempromosikan siri telefon pintar. Berbeza daripada skrin 3D tanpa cermin mata yang diletakkan tinggi di bangunan, kempen ini menggunakan skrin lantai gergasi yang dipasang terus di atas tanah, supaya penonton dapat menonton dari jarak dekat. Kandungannya disusun dalam tujuh babak dan telah dipamerkan di Shenzhen dan Xian. Dua radar serta teknologi penangkapan tubuh manusia menjejaki kedudukan dan pergerakan penonton, supaya imej bertindak balas terhadap penonton. Teknologi unjuran laser digunakan untuk paparan tersebut.

The Recognition

About the A' Design Award Perak

Vivo X80 Kempen Pengiklanan Luar ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Vivo X80 Kempen Pengiklanan Luar diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Vivo X80 Kempen Pengiklanan Luar ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan