The Zlin Region Identiti Jenama oleh Radoslav Dostal

Reka bentuk The Zlin Region Identiti Jenama oleh Radoslav Dostal ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2023

The Zlin Region Identiti Jenama

oleh Radoslav Dostal

Klien: Zlín Region

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Reka Bentuk

Mengenai The Zlin Region Identiti Jenama

Wilayah Zlin ialah jenama dan identiti visual yang dicipta untuk sebuah wilayah di Republik Czech. Identiti ini berasaskan bentuk segi empat sama, dan keempat-empat sudutnya mewakili empat daerah bersejarah wilayah tersebut. Segi empat sama ini membingkai reka bentuk dan turut menandakan lokasi berlakunya perubahan, apabila bentuk dan huruf keluar melepasi tepinya. Warna yang digunakan ialah hitam, putih, kuning gelap dan kuning cerah, dengan warna kuning merujuk kepada warna tradisional Zlin. Identiti ini melambangkan semangat kreatif dan keusahawanan wilayah serta penduduknya.

Pengiktirafan

Mengenai A' Design Award Gangsa

The Zlin Region Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. The Zlin Region Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. The Zlin Region Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Dimensi & Pembungkusan: Digital
Tag: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Teknologi Pengeluaran: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Cabaran Reka Bentuk: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Penyelidikan: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Inspirasi: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Tempoh Projek: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Aliran Operasi: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Ahli Pasukan: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Kredit Imej: Photographer Julius Filip
Film maker Radim Vanous