Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2023

Lucky Tiger Welcomes New Year Ilustrasi

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Besi Winner in Grafik Category

9,574

Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year Ilustrasi

Harimau Bertuah Menyambut Tahun Baru menggabungkan tanda zodiak dengan elemen potongan kertas tradisional Cina, menjadikan reka bentuk kelihatan seperti melihat keluar dari bingkai tingkap, manakala haiwan bertuah menggulung syiling emas di luar, seolah-olah membawa kekayaan. Penggunaan keseluruhan warna seperti musim bunga, meninggalkan warna merah tradisional, dan menambah banyak bunga dan tumbuhan, kerana sebutan bunga dan nasib adalah serupa (di kawasan berbahasa Cina), nampaknya tahun ini mempunyai nasib baik untuk rezeki.

The Recognition

About the A' Design Award Besi

Lucky Tiger Welcomes New Year Ilustrasi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Lucky Tiger Welcomes New Year Ilustrasi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Lucky Tiger Welcomes New Year Ilustrasi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.