Scaling Inc Identiti Jenama oleh Yanming Chen

Reka bentuk Scaling Inc Identiti Jenama oleh Yanming Chen ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2023

Scaling Inc Identiti Jenama

oleh Yanming Chen

Klien: Scaling Inc

Pemenang A' Design Award Besi dalam Kategori Grafik

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Sahkan Status Anugerah untuk #143781

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Reka Bentuk

Mengenai Scaling Inc Identiti Jenama

Scaling Inc adalah identiti jenama yang direka untuk sebuah syarikat media. Logo tersebut merupakan satu kekisi matriks tunggal yang dibentuk oleh lima bentuk heksagon. Heksagon di tengah mewakili syarikat dan ditonjolkan dalam kekisi tersebut. Heksagon-heksagon tidak sekata memberikan tanda tersebut penampilan seperti gear dan lebah. Identiti ini diaplikasikan pada set alat tulis, poster, kertas dinding dan beg untuk kempen dalam talian dan luar talian. Warna-warna terang dan corak geometri yang ringkas dipilih selepas sesi temu bual kumpulan fokus dan tinjauan berskala besar. Reka bentuk ini melambangkan kecekapan, kebolehsuaian dan pertumbuhan.

Pengiktirafan

Mengenai A' Design Award Besi

Scaling Inc Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Scaling Inc Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Scaling Inc Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensi & Pembungkusan: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tag: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Teknologi Pengeluaran: Photoshop, Illustration, and Digital Design
Cabaran Reka Bentuk: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Penyelidikan: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspirasi: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Tempoh Projek: The project starts on June 1st, 2022, in the United States of America
Aliran Operasi: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Kredit Imej: Yanming Chen