Movie Boxed Kempen Pengiklanan oleh Shaoyang Chen

Reka bentuk Movie Boxed Kempen Pengiklanan oleh Shaoyang Chen ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

GangsaPengiklanan· 2023

Movie Boxed Kempen Pengiklanan

oleh Shaoyang Chen

Klien: AyDaDa

Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan

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Warna

Reka Bentuk

Mengenai Movie Boxed Kempen Pengiklanan

Movie Boxed adalah kempen pengiklanan yang dicipta untuk tayangan perdana filem Boxed. Kempen ini membawa metafora kotak dalam setiap aplikasinya. Jujukan tajuk, kredit penutup, poster, tiket, pas media, gelang tangan dan poster stop bas bergerak mengikuti satu idea yang sama. Tipografi disusun dalam bentuk kotak yang tegas, termasuk tanda baca. Fon taip sejarah yang tebal dan padat sepadan dengan warna vintaj filem tersebut. Gelang tangan yang mengingatkan kepada gari diberikan kepada penonton di pintu masuk bilik tayangan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Movie Boxed Kempen Pengiklanan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Movie Boxed Kempen Pengiklanan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Movie Boxed Kempen Pengiklanan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensi & Pembungkusan: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tag: Branding, Campaign, Graphic Design
Teknologi Pengeluaran: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Cabaran Reka Bentuk: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Penyelidikan: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspirasi: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Tempoh Projek: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Aliran Operasi: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Paten: Copyrights belong to Alam Virk and Shaoyang Chen
Kredit Imej: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber