Mission Sleep Fitness Kempen Rekap by Jisoo Sim

Mission Sleep Fitness Kempen Rekap by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

GangsaPengiklanan· 2023

Mission Sleep Fitness Kempen Rekap

by Jisoo Sim

Client: Eight Sleep

A' Design Award Gangsa Winner in Pengiklanan Category

33,019

Verified Award Winner

Verify Award Status for #146802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mission Sleep Fitness Kempen Rekap

Eight Sleep melancarkan 2022 Year in Sleep mereka: Mission Sleep Fitness. Ini ialah pusingan Eight Sleep pada kempen rekap tahunan yang membolehkan ahli melihat semua data tidur mereka untuk 2022 dalam reka bentuk galaksi. Ahli mereka mempunyai data mereka dipamerkan sebagai cerita dalam apl dan mempunyai pilihan untuk berkongsi avatar unik yang mereka terima berdasarkan semua metrik kesihatan dan tidur mereka. Cabaran utama yang dihadapi oleh pereka bentuk ialah mengkontekstualisasikan data tidur dan kesihatan dengan cara yang menyeronokkan dan menarik sambil kekal berpegang kepada sains dan menjadi bahasa yang cukup untuk difahami oleh mana-mana orang luar.

The Recognition

About the A' Design Award Gangsa

Mission Sleep Fitness Kempen Rekap ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Mission Sleep Fitness Kempen Rekap diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Mission Sleep Fitness Kempen Rekap memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado