Namito Imej Watak Mainan Seni oleh Ge Zhang

Reka bentuk Namito Imej Watak Mainan Seni oleh Ge Zhang ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

EmasPengiklanan· 2023

Namito Imej Watak Mainan Seni

oleh Ge Zhang

Klien: Ge Zhang

Pemenang A' Design Award Emas dalam Kategori Pengiklanan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #149033

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Reka Bentuk

Mengenai Namito Imej Watak Mainan Seni

Namito ialah imej mainan seni maya yang dicipta untuk kegunaan komersial. Namito ialah seorang gadis dengan bibir berbentuk pic, gaya rambut cendawan berwarna merah dan hiasan kepala berbentuk telinga arnab. Dia memakai gaun merah dan berdiri dengan tangan di dalam poket serta mata yang tertutup. Bibirnya yang dimuncungkan membentuk dua hati dan huruf X, tanda menyayangi dunia sambil menolak perkara yang buruk. Watak ini muncul dalam gambar, video, pameran dan barangan cetakan. Namito bertujuan untuk mengurangkan tekanan mental dan menggalakkan orang ramai menjadi diri mereka sendiri.

Pengiktirafan

Mengenai A' Design Award Emas

Namito Imej Watak Mainan Seni ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Namito Imej Watak Mainan Seni diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Namito Imej Watak Mainan Seni mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

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Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensi & Pembungkusan: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tag: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknologi Pengeluaran: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Cabaran Reka Bentuk: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Penyelidikan: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasi: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Tempoh Projek: Since 2021, China
Aliran Operasi: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Ahli Pasukan: Ge Zhang
Kredit Imej: Beijing JiuPin Technology Co., Ltd.