Sogno Jewelry Design Sistem Identiti Jenama by Named Co. Creative Agency

Sogno Jewelry Design Sistem Identiti Jenama by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

GangsaPengiklanan· 2023

Sogno Jewelry Design Sistem Identiti Jenama

by Named Co. Creative Agency

Client: Sogno

A' Design Award Gangsa Winner in Pengiklanan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Sistem Identiti Jenama

Sogno Jewelry Design ialah sistem identiti jenama yang dicipta untuk sebuah jenama barang kemas. Logo ini terhasil daripada bentuk tumbuhan, dengan lengkung yang mengingatkan kepada batang pokok dan perincian yang diambil daripada daun ditambah pada jenis fon serif. Pokok ara digunakan sebagai motif utama. Bulatan adalah elemen utama dan merujuk kepada cincin serta hubungan antara dua insan. Identiti ini diaplikasikan pada ilustrasi, warna, papan tanda, beg beli-belah, ruang dalaman kedai dan borang pesanan. Bekas cincin berbentuk bulat dibuka seperti kuntum bunga yang sedang mekar, dan lima puluh prototaip telah diuji.

The Recognition

About the A' Design Award Gangsa

Sogno Jewelry Design Sistem Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sogno Jewelry Design Sistem Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sogno Jewelry Design Sistem Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release