Pavanpet Makanan Haiwan Peliharaan by Mohsen Koofiani

Pavanpet Makanan Haiwan Peliharaan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Pavanpet Makanan Haiwan Peliharaan

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Pavanpet Makanan Haiwan Peliharaan

Biasanya, memandangkan manusia menganggap haiwan peliharaan sebagai ahli keluarga dan anak-anak mereka, reka bentuk pembungkusan adalah berbentuk kartun. Penggunaan watak-watak boleh mengukuhkan hubungan dengan penonton dan mewujudkan persekitaran yang menarik. Hasilnya, pembungkusan mempunyai hubungan visual yang menonjol dan istimewa. Wajah haiwan direka dengan sangat bijak dan senyuman serta kegembiraan mereka jelas kelihatan, yang menunjukkan kesan produk ini terhadap mereka. Menggunakan warna ringkas tanpa perincian mencipta pemahaman yang lebih baik tentang imej dan tujuan.

The Recognition

About the A' Design Award Gangsa

Pavanpet Makanan Haiwan Peliharaan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Pavanpet Makanan Haiwan Peliharaan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Pavanpet Makanan Haiwan Peliharaan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani