Switchbag Beg Galas by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Aksesori Fesyen dan Perjalanan Competition Category.

GangsaAksesori· 2024

Switchbag Beg Galas

by Stephanie Branco

Client: ASA Leather Work

A' Design Award Gangsa Winner in Aksesori Category

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Verified Award Winner
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Colors

The Design

About Switchbag Beg Galas

Switch Bag lahir daripada kesan pandemik dan mencerminkan dua segi sifat kemanusiaan. Ia diilhamkan oleh seni bina dan pelukis Mondrian. Bahagian luaran objek ini bersifat minimal dan tenang, berbeza dengan bahagian dalaman yang mempunyai kotak-kotak berwarna-warni yang meriah. Kotak-kotak yang dilengkapi dengan magnet ini boleh dialihkan dan disesuaikan mengikut keperluan pengguna. Ia berubah menjadi beg galas, pejabat/rumah nomad, objek hiasan rumah, atau pengatur dan menyesuaikan diri dengan pelbagai persekitaran, menggemakan ketahanan yang diperlukan dalam masa yang mencabar.

The Recognition

About the A' Design Award Gangsa

Switchbag Beg Galas ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Switchbag Beg Galas diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Switchbag Beg Galas memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.