Itsso Slimtissue Pembungkusan Tisu by Hyung-Woo Park

Itsso Slimtissue Pembungkusan Tisu by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2024

Itsso Slimtissue Pembungkusan Tisu

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #154540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue Pembungkusan Tisu

Itsso Slimtissue ialah pembungkusan tisu muka premium dengan badan silinder yang langsing. Bentuknya diilhamkan daripada buluh, dengan badan sempit menyerupai batang dan penutup melengkung. Badan utama diperbuat daripada kertas khas, yang membolehkan percetakan di seluruh permukaan 360 darjah untuk penjenamaan yang jelas. Tisu ini diperbuat daripada 100 peratus pulpa buluh dalam dua lapisan. Pembungkusan ini ringan dan langsing, jadi ia mudah dibawa dan muat dalam pemegang cawan kereta. Selepas tisu habis digunakan, bekasnya boleh digunakan semula dalam lebih daripada 50 cara, seperti kotak penyimpanan atau bekas pensel.

The Recognition

About the A' Design Award Perak

Itsso Slimtissue Pembungkusan Tisu ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Itsso Slimtissue Pembungkusan Tisu diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Itsso Slimtissue Pembungkusan Tisu ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023