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A Garden for All Reka Bentuk Taip by Danne Ojeda

A Garden for All Reka Bentuk Taip by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Pendidikan, Alat Bantu Mengajar dan Kandungan Latihan Competition Category.


PerakPendidikan· 2024

A Garden for All Reka Bentuk Taip

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award Perak Winner in Pendidikan Category

Colors

The Design

About A Garden for All Reka Bentuk Taip

Projek ini adalah sebuah projek pendidikan. Ia merupakan tugasan Reka Bentuk Tipografi yang diberikan kepada pelajar pendidikan tertier dari School of Art, Design and Media, NTU, Singapura. Tugasan tersebut memerlukan setiap pelajar mereka bentuk Drop Caps sebagai sebuah keluarga fon. Hasilnya ialah pelbagai keluarga fon yang dicipta oleh pelajar dan diilhamkan oleh flora, fauna, serta ciri-ciri unik Singapore Botanic Gardens. Daripada ini, Drop Caps terbaik telah dicetak dalam buku A Garden For All, yang diterbitkan oleh penerbit Epigram Books di Singapura.

The Recognition

About the A' Design Award Perak

A Garden for All Reka Bentuk Taip ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. A Garden for All Reka Bentuk Taip diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. A Garden for All Reka Bentuk Taip ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging
Variable dimensions.
Tags
Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology
This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge
To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research
To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration
TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration
The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow
The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents
The copyright rests with the authors.
Team Members
Creative direction of Danne Ojeda.
Image Credits
All design/authors of the Drop Caps and Epigram Books, Singapore

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