Furmint Vodka Pembungkusan Minuman by Peter Morvai

Furmint Vodka Pembungkusan Minuman by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2024

Furmint Vodka Pembungkusan Minuman

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Furmint Vodka Pembungkusan Minuman

Furmint Vodka ialah reka bentuk pembungkusan untuk vodka yang diperbuat daripada anggur. Seven Hills Distillery hanya menghasilkan 800 hingga 1000 botol setahun, menjadikan vodka ini sebuah produk artisan. Pembungkusan ini mencerminkan ketulenan minuman keras tersebut serta asas anggurnya. Tipografi ringkas pada label hadapan yang dicetak secara ofset memberikan penampilan yang bersih. Ilustrasi cetakan skrin pada kaca membayangkan daun anggur dengan gaya kontemporari. Apabila botol penuh, cecair di dalamnya bertindak sebagai kanta dan menambah kedalaman pada butiran halus tersebut. Botol ini berukuran 340 mm tinggi dan 80 mm lebar.

The Recognition

About the A' Design Award Perak

Furmint Vodka Pembungkusan Minuman ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Furmint Vodka Pembungkusan Minuman diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Furmint Vodka Pembungkusan Minuman ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh