Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan by Chen Di and Sun Sheng

Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2024

Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan

by Chen Di and Sun Sheng

Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #156458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan

Teks Buku: Moon and Chess ialah kotak hadiah kuih bulan yang dicipta untuk Perayaan Pertengahan Musim Luruh. Pembungkusan ini menggabungkan motif daripada lukisan Cina Prosperous Suzhou dengan budaya catur. Biru merupakan warna utama, dilengkapi dengan warna oren, garisan yang licin serta corak yang terperinci. Kotak luar boleh dibuka lipat menjadi sebuah meja, manakala kotak dalam diletakkan di atasnya untuk menghidangkan teh. Apabila permukaan meja dibalikkan, sebuah papan catur akan terserlah, di mana buah catur boleh disusun untuk sesi permainan. Bahan yang boleh dikitar semula serta rawatan kalis air digunakan untuk mengurangkan pembaziran. Kotak ini berukuran 30 kali 20 kali 5 sentimeter.

The Recognition

About the A' Design Award Besi

Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Moon and Chess Fungsi Utama: Pembungkusan Kuih Bulan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions & Packaging: Length:30cm
Width:20cm
Height:5cm
Tags: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Production Technology: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Design Challenge: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Research: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiration: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Project Duration: Time: 20230601-20230920
Address: Suzhou
Operation Flow: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patents: none
Team Members: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Image Credits: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.