Craftflow Kertas Pembungkusan by Linghui Li is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2024
Craftflow Kertas Pembungkusan
by Linghui Li
Client: 野米yemi
A' Design Award Besi Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #156551The Design
About Craftflow Kertas Pembungkusan
Craftflow menggabungkan kefungsian dengan estetika dalam pembungkusan sabun, dengan menekankan kebolehsuaian terhadap perubahan suhu, kemampanan, dan reka bentuk minimalis yang diilhamkan oleh alam semula jadi. Tidak seperti pembungkusan standard, pilihan ini mencerminkan kesederhanaan dan etos mesra alam. Empat reka bentuk unik ini menceritakan kisah-kisah yang diilhamkan oleh alam semula jadi dan kraftangan, menawarkan pelepasan dari kehidupan bandar dan menghubungkan pengguna dengan alam semula jadi. Pendekatan Craftflow mempamerkan inovasi, kemampanan, dan penghargaan mendalam terhadap keindahan semula jadi dalam reka bentuk produk.
The Recognition
About the A' Design Award Besi
Craftflow Kertas Pembungkusan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Craftflow Kertas Pembungkusan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Craftflow Kertas Pembungkusan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
- Dimensions & Packaging
- 24cm x24cm
30g single-coated paper - Tags
- Collage, Nature, Aromatherapy, Artisan
- Production Technology
- Two-color silk screen printing
- Design Challenge
- In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
- Research
- In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
- Inspiration
- CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
- Project Duration
- This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
- Operation Flow
- The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
- Patents
- Copyrights belong to Name Li, 2023.
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