Moments Of Speed Fotografi by Martin Hoffmann

Gangsa Fotografi · 2024

Moments Of Speed Fotografi

by Martin Hoffmann

A' Design Award Gangsa 2024 in Fotografi
CLIENT: Fuchs Neue Technologien (Team FNT)
Estimated Number of Design Views: 70,589
Verification code BB6CFFC3D7 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Moments Of Speed Fotografi

Dalam Moments of Speed, kelajuan menjadi jelas secara mengagumkan. Pada pandangan pertama, imej-imej ini mendedahkan estetika dan dinamik pergerakan serta membolehkan intensiti dan tenaga detik tersebut dirasai. Pada masa yang sama, terdapat peralihan menarik daripada kelajuan visual kepada ketenangan dalam motif. Dalam pergerakan yang digambarkan, imej-imej memancarkan ketenangan tersendiri yang mencipta kesan santai yang menenangkan. Perubahan persepsi ini membolehkan penonton mengalami tahap baharu yang lebih mendalam. Komposisi, perincian, pewarnaan, ketajaman dan kekaburan menghasilkan kesan dramatik dan pada masa yang sama imej ketenangan dalam pergerakan.

About the A' Design Award Gangsa

Moments Of Speed Fotografi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Moments Of Speed Fotografi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Moments Of Speed Fotografi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Press Kit

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023