Gangsa Grafik · 2024
Dreavita Mental Wellness Penjenamaan
- A' Design Award Gangsa 2024 in Grafik
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 20,229
- Verification code 1CC6D397C5 · Verify this award
Colors
About Dreavita Mental Wellness Penjenamaan
Dreavita adalah jenama kesihatan yang progresif dan inklusif. Identiti visual direka untuk menjadi sensitif, penuh hormat dan prihatin, mencerminkan karakter inklusif jenama tersebut. Konsep ini terhasil daripada idea kekuatan alam semula jadi dan dinamakan Simplicity inspired resilience. Sebagaimana corak alam semula jadi membayangkan ketekalan, kekuatan dan pertumbuhan, penjenamaan ini bertujuan menyampaikan mesej-mesej ini melalui afirmasi dan pendekatan reka bentuk minimalis. Ilustrasi memberi tumpuan kepada corak alam semula jadi, menunjukkan bagaimana pengulangan dan ketahanan menghasilkan kejayaan dalam kehidupan.
About the A' Design Award Gangsa
Dreavita Mental Wellness Penjenamaan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dreavita Mental Wellness Penjenamaan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dreavita Mental Wellness Penjenamaan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Press Kit
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
