Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral by Peng Guozhi

Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral

Teks Buku: Hangzhou Scenery ialah siri pembungkusan air mineral berasaskan botol kaca. Botol ini berukuran lebar 60 mm, dalam 60 mm dan tinggi 210 mm, serta memuatkan 318 mililiter. Bentuknya yang ramping memudahkan genggaman yang selesa. Kaca digunakan sebagai ganti plastik, membolehkan botol ini diguna semula dan mengurangkan sisa. Label dihasilkan melalui percetakan pemindahan haba dan meliputi sebahagian besar permukaan kaca. Ilustrasi yang dipaparkan menonjolkan mercu tanda Hangzhou, China, antaranya Tasik Barat (West Lake), Terusan Besar (Grand Canal) dan Taman Tanah Bencah Kebangsaan Xixi.

The Recognition

About the A' Design Award Gangsa

Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hangzhou Scenery Fungsi Utama: Pembungkusan Air Mineral memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi