Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas by Chushan Design

Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2024

Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas

Teks Buku: Prominent Chicheng adalah reka bentuk pembungkusan barang kemas yang diilhamkan oleh budaya gangsa China. Kulit hadapan membawa motif token harimau yang dicetak secara intaglio, simbol sejarah keberanian dan perlindungan. Kayu, kertas, kulit, fabrik dan aloi digabungkan, dan pengukiran laser digunakan dalam penghasilannya. Strukturnya mengikuti teknik sambungan mortis dan tenon tradisional, supaya kotak ini boleh dipasang, dileraikan dan disimpan dengan mudah. Kaki sokongan yang tersembunyi membolehkan penyusunan bertindih dengan selamat. Beg simpanan kulit, tatakan cawan dan penyangga pelbagai fungsi turut disertakan.

The Recognition

About the A' Design Award Gangsa

Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Prominent Chicheng Fungsi Utama: Pembungkusan Barang Kemas memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design