Cats in a Box Reka Bentuk Komunikasi by Daniel da Hora

Cats in a Box Reka Bentuk Komunikasi by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award Besi in Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi Competition Category.

BesiPengiklanan· 2024

Cats in a Box Reka Bentuk Komunikasi

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award Besi Winner in Pengiklanan Category

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Verified Award Winner
Verify Award Status for #161093

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Colors

The Design

About Cats in a Box Reka Bentuk Komunikasi

Kempen pasukan reka bentuk ini secara bijak menggabungkan ilustrasi berani dengan suasana ceria, bertujuan untuk menyanggah mitos covid-19 dan mempromosikan pengangkatan kucing. Berpandukan penyelidikan, ia mendedahkan salah tanggapan, membawa kepada pemesejan berkesan dan pembangunan barisan produk. Melalui pendekatan pemasaran yang meriah dan bazar amal yang berjaya, kempen ini bukan sahaja mengumpul dana tetapi juga mencabar kepercayaan masyarakat, memupuk komuniti yang lebih berpengetahuan dan penyayang.

The Recognition

About the A' Design Award Besi

Cats in a Box Reka Bentuk Komunikasi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Cats in a Box Reka Bentuk Komunikasi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Cats in a Box Reka Bentuk Komunikasi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.