Reka bentuk Fiery Spark Feifei Watak Jenama oleh Fei Tian, Ning Huang and Wenqing Zhu ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.
PerakPengiklanan· 2025
Fiery Spark Feifei Watak Jenama
oleh Fei Tian, Ning Huang and Wenqing Zhu
Klien: iflytek Co.,Ltd.
Pemenang A' Design Award Perak dalam Kategori Pengiklanan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #162636Reka Bentuk
Mengenai Fiery Spark Feifei Watak Jenama
Fiery Spark Feifei ialah watak jenama yang dicipta untuk iFLYTEK, sebuah syarikat yang beroperasi dalam bidang kecerdasan buatan. Watak ini mempunyai bentuk yang ringkas dengan garisan yang anggun dan penampilan yang mesra. Warna putih menjadi warna dominan, melambangkan kemungkinan terbuka dalam bidang kecerdasan buatan, manakala warna penyerlah diambil daripada logo jenama. Fiery Spark Feifei bertindak sebagai pembantu dalam talian di laman web dan aplikasi syarikat, menawarkan perkhidmatan soal jawab. Watak ini juga muncul dalam produk budaya, kempen dan pameran.
Pengiktirafan
Mengenai A' Design Award Perak
Fiery Spark Feifei Watak Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Fiery Spark Feifei Watak Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fiery Spark Feifei Watak Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
- Dimensi & Pembungkusan
- Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
- Tag
- IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
- Teknologi Pengeluaran
- Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
- Cabaran Reka Bentuk
- The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
- Penyelidikan
- Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
- Inspirasi
- Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
- Tempoh Projek
- The project started in February 2024 in Hefei.
- Aliran Operasi
- Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
- Ahli Pasukan
- Fei Tian, Ning Huang, Wenqing Zhu
- Kredit Imej
- iflytek Co.,Ltd.
Ditaja
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