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Hong Kong Book Fair 2024 Pameran Buku oleh Hktdc Creative Department

Reka bentuk Hong Kong Book Fair 2024 Pameran Buku oleh Hktdc Creative Department ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Acara dan Peristiwa.


BesiAcara· 2025

Hong Kong Book Fair 2024 Pameran Buku

oleh Hktdc Creative Department

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Besi dalam Kategori Acara

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #164526

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Reka Bentuk

Mengenai Hong Kong Book Fair 2024 Pameran Buku

Pameran Buku Hong Kong 2024 ialah reka bentuk acara yang dicipta untuk pameran buku selama tujuh hari yang diadakan di sebuah pusat pameran di Hong Kong. Pameran ini meliputi lebih daripada 55,000 meter persegi dan menampilkan 760 peserta pameran serta lebih 600 acara. Temanya adalah kesusasteraan filem dan televisyen. Sebuah galeri seni seluas 900 meter persegi menghubungkan buku dan karya skrin melalui panel paparan, buku antik, manuskrip dan akhbar lama. Ciri-ciri interaktif termasuk permainan kesusasteraan, kiosk e-buku, bilik foto AI dan teater mini dengan skrin LED. Struktur aluminium boleh guna semula dan sistem paparan modular turut digunakan.

Pengiktirafan

Mengenai A' Design Award Besi

Hong Kong Book Fair 2024 Pameran Buku ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Hong Kong Book Fair 2024 Pameran Buku diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Hong Kong Book Fair 2024 Pameran Buku dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik
The 34th HKTDC Hong Kong Book Fair lasted seven days, featuring 760 exhibitors and a wealth of activities and interactive experiences for attendees. As a key part of Hong Kong's summer cultural scene, the fair hosted over 600 events, welcoming more than 250 renowned Chinese and international writers and celebrities. These seminars facilitated literary exchange and connected book lovers through literature and the event highlights its importance as a vibrant celebration of culture in the community
Dimensi & Pembungkusan
The Hong Kong Book Fair 2024 offered over 55,000 sqm of exhibition space, with the Art Gallery placed outside Exhibition Hall 3C-E to attract high foot traffic. To ensure sustainability, we utilized a reusable aluminum structure alongside a modular display system and glass-top showcases. The organizer harmoniously integrated the art of Chinese calligraphy with different display systems to highlight antique books, vintage manuscripts, newspapers, and videos, enhancing the visual experience. The gallery covered 900 sqm, size 100m W x 16m D.
Tag
Book Fair, HKTDC , Art Gallery, Hong Kong Summer Cultural Event
Teknologi Pengeluaran
To create a museum-like atmosphere for the Art Gallery Exhibition, the organizer designed informative display panels showcasing various literary authors. Interactive elements included a literature gallery game, an eBook kiosk, and an AI photo booth with their favorite book characters, enhancing their experience. A Mini Theatre with floor mounted LED screen and highly reflective flared wall design further enriched the view with classic movie scenes, blending text and imagery for an immersive experience. This fusion of visual storytelling and design offered visitors a unique encounter with Film and TV literature.
Cabaran Reka Bentuk
In addition to the extensive preparation required for book selection and Film/TV copyright and intellectual property clearance, we faced the challenge of managing a high volume of daily visitors while preventing bottlenecks inside and outside the Art Gallery. To address this, the organizer worked closely with the special events and operations teams. Conducting a thorough traffic study and strategic layout planning were essential to ensure smooth visitor movement and an enjoyable experience throughout the exhibition.
Penyelidikan
To effectively support the annual theme of the Book Fair—Hong Kong Film and TV literature—the organizer curated a diverse selection of display materials, including official posters and movie clips, to enhance the three thematic zones. This effort involved careful navigation of copyright and intellectual property clearance, requiring extensive preparation. Close collaboration with the event team was crucial to ensure successful licensing clearance, allowing them to create a cohesive and engaging exhibition that celebrated the intersection of literature and film.
Inspirasi
For the HKTDC Book Fair 2024, themed around Film and Television Literature, the organizer created an engaging art gallery that connected literature and film/TV. The vibrant exhibition featured iconic works from the featured writer of the year, spotlight director, and classic literature adaptations. This design highlighted the creative synergy between these mediums and invited visitors to explore narratives in a visually stimulating space. Each element was carefully curated to enhance the experience, encouraging exploration and fostering a deeper appreciation for storytelling across various formats.
Tempoh Projek
HKTDC dedicated five months from project kickoff to onsite completion. The HK Book Fair successfully launched from July 17 to 22, 2024, spanning seven exciting days. Held at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, our design transformed the venue into an engaging space that celebrated literature and community. Each element was carefully crafted to enhance the visitor experience, ensuring a vibrant and memorable event for all attendees.
Aliran Operasi
The layout was crafted with dynamic, modular spaces that encouraged exploration and interaction. It started with an Instagrammable photo spot at the entrance to entice visitors. Following this, physical displays showcased books, newspapers, and collectible manuscripts, creating a rich visual experience. The journey continued with interactive elements like an e-literature game, an AI photo booth, and a mini theatre, ensuring a captivating experience that engaged attendees throughout the entire space.
Ahli Pasukan
HKTDC Creative Department
Kredit Imej
Hong Kong Trade Development Council

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