What Next Identiti Jenama by Marko Stanojevic

What Next Identiti Jenama by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2025

What Next Identiti Jenama

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #164675

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Colors

The Design

About What Next Identiti Jenama

Hasil visual akhir dicapai dengan mengambil simbol dan mengubahnya menjadi tanda tanya dengan meletakkannya pada segi empat yang lebih kecil di bawah (sekeping 1/4 yang diekstrak dari segi empat besar di atasnya) dan meletakkannya pada titik jungkit sambil kekal dalam keseimbangan, mewujudkan sensasi visual ketegangan dengan penyusunan semula elemen yang minimal. Logo What Next, serta namanya, dalam suatu cara adalah oksimoron, soalan dan jawapan sekaligus, mewujudkan geseran. Dengan sendirinya, logo-tanda adalah ketidaksempurnaan ringkas yang disengajakan dan wadah komunikasi yang jelas, berusaha mencipta banyak dengan usaha minimal.

The Recognition

About the A' Design Award Perak

What Next Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. What Next Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. What Next Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.