Reka bentuk Fabrika Coffee Pembungkusan oleh Eugene Wysota and Helen Trophimova ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.
PerakPembungkusan· 2025
Fabrika Coffee Pembungkusan
oleh Eugene Wysota and Helen Trophimova
Klien: Shokoladnitsa
Pemenang A' Design Award Perak dalam Kategori Pembungkusan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #164694Reka Bentuk
Mengenai Fabrika Coffee Pembungkusan
Ciri menonjol pembungkusan ini ialah tingkap die-cut yang berbentuk seperti bilah pengisar kopi pada logo. Elemen reka bentuk ini membolehkan biji kopi kelihatan, menawarkan kesan visual tersendiri yang menonjolkan kualiti semula jadi produk. Palet warna terpilih membezakan campuran kopi dan meningkatkan daya tarikan pembungkusan di rak. Peletakan teks direka bentuk untuk menyampaikan maklumat yang jelas dan padat mengenai tahap sangai, nota perisa dan asal usul, sambil mengekalkan estetik yang bersih dan minimalis.
Pengiktirafan
Mengenai A' Design Award Perak
Fabrika Coffee Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Fabrika Coffee Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fabrika Coffee Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensi & Pembungkusan
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tag
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Teknologi Pengeluaran
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Cabaran Reka Bentuk
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Penyelidikan
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspirasi
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Tempoh Projek
- The project started in January 2022 in Moscow and was completed in May 2022
- Aliran Operasi
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Paten
- Trademark by Shokoladnitsa LLC.
- Ahli Pasukan
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Kredit Imej
- mockups by Creatsy
Ditaja
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