Urbaner Strategi Jenama, Reka Bentuk Pembungkusan oleh Deeeep Creative Lab

Reka bentuk Urbaner Strategi Jenama, Reka Bentuk Pembungkusan oleh Deeeep Creative Lab ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Meta, Strategik dan Perkhidmatan.

PerakPerkhidmatan· 2025

Urbaner Strategi Jenama, Reka Bentuk Pembungkusan

oleh Deeeep Creative Lab

Klien: Deeeep Creative Lab

Pemenang A' Design Award Perak dalam Kategori Perkhidmatan

103,627

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #165666

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Urbaner Strategi Jenama, Reka Bentuk Pembungkusan

Urbaner ialah strategi jenama dan perkhidmatan untuk produk dandanan janggut yang dicipta untuk pasaran Jepun. Strategi ini merangkumi perancangan produk, laman web satu halaman yang responsif, pembungkusan dan komuniti dalam talian. Pemangkas ini menggunakan motor dan bilah keluli karbon tinggi buatan Jepun, dan bentuknya yang padat membolehkan janggut dirapikan pada bila-bila masa. Pembungkusannya menggabungkan tipografi yang pelbagai dengan kotak dalaman ringkas yang menerangkan cara penggunaan produk. Urbaner mempersembahkan dandanan sebagai cara untuk meluahkan gaya peribadi, dan laman webnya membimbing pelawat daripada minat awal sehingga pembelian.

Pengiktirafan

Mengenai A' Design Award Perak

Urbaner Strategi Jenama, Reka Bentuk Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Urbaner Strategi Jenama, Reka Bentuk Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Urbaner Strategi Jenama, Reka Bentuk Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensi & Pembungkusan: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tag: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Teknologi Pengeluaran: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Cabaran Reka Bentuk: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Penyelidikan: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirasi: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Tempoh Projek: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Aliran Operasi: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Ahli Pasukan: Deeeep Creative LAB
Kredit Imej: Deeeep Creative LAB,URBANER,2024