Rams Beyond Etro Pejabat Jualan by Arkiteam Architecture

Rams Beyond Etro Pejabat Jualan by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2025

Rams Beyond Etro Pejabat Jualan

by Arkiteam Architecture

Client: Rams Global

A' Design Award Gangsa Winner in Dalaman Category

9,816

Verified Award Winner

Verify Award Status for #168735

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rams Beyond Etro Pejabat Jualan

Rams Beyond Etro ialah pejabat jualan dan ruang pameran di Istanbul. Ruang dalaman ini meliputi 1650 meter persegi dan disusun seperti sebuah galeri. Permukaan putih membingkai karya seni terpilih dan model projek kediaman. Dinding melengkung dibentuk daripada papan gypsum, manakala siling disiapkan dengan panel logam tersuai yang memantulkan cahaya. Lantai batu asli berwarna putih menonjolkan lagi bentuk mengalir dan bayang-bayang yang terhasil. Fasad kaca jenis spider menghubungkan ruang dalaman dengan bandar. Laluan yang jelas membawa pengunjung dari kaunter penerimaan ke zon paparan utama.

The Recognition

About the A' Design Award Gangsa

Rams Beyond Etro Pejabat Jualan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Rams Beyond Etro Pejabat Jualan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Rams Beyond Etro Pejabat Jualan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging: 1650 sqm
Tags: Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology: The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge: The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research: The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration: Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration: Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow: The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members: Enes Cicekci, Seda Dundar
Image Credits: Arkiteam Architects