Castanea Nectar Fungsi Utama: Pembungkusan Madu by Inna Kovalenko

Castanea Nectar Fungsi Utama: Pembungkusan Madu by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2025

Castanea Nectar Fungsi Utama: Pembungkusan Madu

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Castanea Nectar Fungsi Utama: Pembungkusan Madu

Teks Buku: Castanea Nectar ialah reka bentuk pembungkusan untuk madu kastanye. Teknik ilustrasi cat air menyampaikan keringanan bunga dan daun pokok kastanye. Logo menggunakan garisan yang licin dan sedikit likat untuk menggambarkan ketumpatan dan kekayaan madu kastanye, manakala bentuk yang tegas pula mengingatkan kepada kekuatan pokok kastanye. Seekor lebah kecil menghubungkan elemen-elemen dalam logo tersebut. Madu ini dipersembahkan dalam balang kaca 250 gram dengan label bersaiz 125 dengan 55 milimeter, diletakkan dalam kotak berukuran 85 dengan 85 dengan 110 milimeter. Reka bentuk ini merujuk kepada pokok kastanye sebagai simbol hijau bagi bandar Kyiv.

The Recognition

About the A' Design Award Gangsa

Castanea Nectar Fungsi Utama: Pembungkusan Madu ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Castanea Nectar Fungsi Utama: Pembungkusan Madu diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Castanea Nectar Fungsi Utama: Pembungkusan Madu memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko