Reka bentuk Namuh Investment Rebranding Reka Bentuk Identiti Jenama oleh LMNT Company ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.
GangsaPengiklanan· 2025
Namuh Investment Rebranding Reka Bentuk Identiti Jenama
oleh LMNT Company
Klien: LMNT Company
Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #170399Reka Bentuk
Mengenai Namuh Investment Rebranding Reka Bentuk Identiti Jenama
Pengubahsuaian Jenama Namuh Investment ialah reka bentuk identiti jenama yang dicipta untuk platform pelaburan yang menyasarkan generasi Milenium dan Gen Z. Pengubahsuaian jenama ini mengalihkan platform tersebut melangkaui dagangan saham ke arah pertumbuhan diri melalui pelaburan. Sistem reka bentuk berasaskan motif pintu melambangkan peluang baharu dan diaplikasikan secara konsisten merentasi semua titik sentuh pelanggan. Ilustrasi yang imaginatif membentangkan pelaburan sebagai sesuatu yang intuitif dan mudah didekati. Konsep Daily Shift menggalakkan perbelanjaan harian diubah menjadi pelaburan yang berorientasikan masa depan.
Pengiktirafan
Mengenai A' Design Award Gangsa
Namuh Investment Rebranding Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Namuh Investment Rebranding Reka Bentuk Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Namuh Investment Rebranding Reka Bentuk Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensi & Pembungkusan
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tag
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Teknologi Pengeluaran
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Cabaran Reka Bentuk
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Penyelidikan
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspirasi
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Tempoh Projek
- Seoul, Republic of Korea
- Aliran Operasi
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Paten
- ⓒ2024. LMNT all rights reserved.
- Ahli Pasukan
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Kredit Imej
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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