Unheardible Penjenamaan Pertandingan Muzik oleh Bloom GmbH Nürnberg

Reka bentuk Unheardible Penjenamaan Pertandingan Muzik oleh Bloom GmbH Nürnberg ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

PerakPengiklanan· 2026

Unheardible Penjenamaan Pertandingan Muzik

oleh Bloom GmbH Nürnberg

Klien: D-Bue Wettbewerb

Pemenang A' Design Award Perak dalam Kategori Pengiklanan

20,535

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #173864

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Unheardible Penjenamaan Pertandingan Muzik

D-bue ialah sejenis pertandingan muzik yang istimewa: setiap dua tahun, pelajar terpilih daripada akademi muzik Jerman mempersembahkan idea artistik individu mereka dalam satu siri konsert. Bloom telah membangunkan konsep komunikasi yang disesuaikan khas untuk format istimewa ini. Fokusnya ialah arca bunyi dinamik yang dicipta daripada visualisasi bunyi 3D. Ia mengambil telinga manusia sebagai titik permulaannya dan membentuk dirinya mengikut logo bunyi yang dibangunkan untuk pertandingan ini sebagai simbol kepada yang eksperimental, yang tidak pernah didengari. Neologisme Unheardible melengkapkan visual tersebut serta memastikan keterlihatan dan kebolehcaman.

Pengiktirafan

Mengenai A' Design Award Perak

Unheardible Penjenamaan Pertandingan Muzik ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Unheardible Penjenamaan Pertandingan Muzik diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Unheardible Penjenamaan Pertandingan Muzik ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensi & Pembungkusan: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Tag: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Teknologi Pengeluaran: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Cabaran Reka Bentuk: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspirasi: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Tempoh Projek: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Aliran Operasi: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Ahli Pasukan: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert