Reka bentuk Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan oleh Huy Nguyen Tran ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.
GangsaPengiklanan· 2026
Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan
oleh Huy Nguyen Tran
Klien: Huong
Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #178292Reka Bentuk
Mengenai Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan
Huong ialah projek penjenamaan dan pembungkusan untuk jenama colok Vietnam kontemporari. Reka bentuk ini mentafsir semula amalan pemujaan nenek moyang sebagai ritual deria yang tenang untuk generasi muda. Warna-warnanya mengikut prinsip Lima Elemen, manakala struktur pembungkusan diilhamkan daripada konsep Enam Harmoni dan rumah tiga ruang tradisional. Set ini merangkumi kotak utama berbentuk heksagon, enam kotak colok dalaman, dua pemegang colok dan bahan bercetak. Sebuah laman web pendamping bernama Gap melanjutkan sistem visual yang sama, membolehkan pengunjung berinteraksi dengan siluet nenek moyang yang terbentuk daripada bayang-bayang mereka sendiri.
Pengiktirafan
Mengenai A' Design Award Gangsa
Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Huong Incense Identiti Jenama, Reka Bentuk Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
- Dimensi & Pembungkusan
- The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
- Tag
- Renovative, Original, Respect, Nostalgic, Mythical
- Teknologi Pengeluaran
- We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
- Cabaran Reka Bentuk
- The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
- Penyelidikan
- This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
- Inspirasi
- Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
- Tempoh Projek
- The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
- Aliran Operasi
- The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.
The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion. - Paten
- Huong 2025, Vietnam
All right reserved - Ahli Pasukan
- Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh - Kredit Imej
- Huong 2025, Vietnam
All right reserved
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