Sinopec Charging Station Identiti Jenama oleh Guangzhou Ace

Reka bentuk Sinopec Charging Station Identiti Jenama oleh Guangzhou Ace ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pengiklanan, Pemasaran dan Komunikasi.

GangsaPengiklanan· 2026

Sinopec Charging Station Identiti Jenama

oleh Guangzhou Ace

Klien: Sinochem

Pemenang A' Design Award Gangsa dalam Kategori Pengiklanan

6,998

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #179976

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Sinopec Charging Station Identiti Jenama

Sinopec Charging Station ialah sistem identiti jenama yang dicipta untuk stesen pengecasan kenderaan elektrik. Logo ini diilhamkan daripada motif bunga peoni dan mengubah urutan pertumbuhan kelopak, daun dan sulur menjadi siluet palam pengecas. Gradien warna biru ke hijau menghubungkan palet korporat yang sedia ada dengan tenaga boleh diperbaharui. Bentuk yang dipermudahkan kekal jelas dibaca dari jarak sehingga 50 meter. Bentuk daun dan sulur digunakan semula sebagai penandaan lantai yang memandu pengunjung. Sistem ini merangkumi papan tanda, antara muka digital, reka bentuk pengecas dan bahan bercetak.

Pengiktirafan

Mengenai A' Design Award Gangsa

Sinopec Charging Station Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sinopec Charging Station Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sinopec Charging Station Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensi & Pembungkusan: Page size 285 mm x 210 mm
242 pages
Tag: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Teknologi Pengeluaran: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Cabaran Reka Bentuk: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Penyelidikan: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspirasi: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Tempoh Projek: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Aliran Operasi: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Ahli Pasukan: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun