Perak Pengiklanan · 2026
Zona Fungsi Utama: Penjenamaan dan Pembungkusan
- A' Design Award Perak 2026 in Pengiklanan
- CLIENT: Cansu Ferreira
- Estimated Number of Design Views: 16,386
- Verification code E7DBC99008 · Verify this award
Colors
About Zona Fungsi Utama: Penjenamaan dan Pembungkusan
Teks Buku: Zona ialah hard seltzer pertama di Angola, merapatkan warisan tempatan dengan estetika kontemporari, menampilkan identiti jenama yang diilhamkan oleh mata air Huambo dan Sungai Okavango. Reka bentuk ini berpusatkan estetika kontemporari yang berani, menggunakan palet monokromatik berasaskan buah dan ikon geometri untuk menarik tumpuan. Logotaip tersuai menggabungkan percikan air tersembunyi, melambangkan intipati kehidupan dan aliran sungai. Dengan menggabungkan warna-warna terang dengan susun atur bersih berasaskan putih, Zona menawarkan pengalaman visual yang segar dan memberangsangkan, meraikan asal usulnya melalui lensa yang muda dan mengutamakan reka bentuk.
About the A' Design Award Perak
Zona Fungsi Utama: Penjenamaan dan Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Zona Fungsi Utama: Penjenamaan dan Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Zona Fungsi Utama: Penjenamaan dan Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
